Built for the dealership phone
Every BDC call, every phone-up, every service appointment - graded against automotive-specific standards. From single-rooftop stores to multi-store groups, CallGrade Automotive tells you which agents are setting appointments and which ones are losing customers.
What dealerships get
Appointment set rate
Grade every BDC call against appointment-set standards - see who's converting and who's losing the customer.
Service drive lift
Score service appointment calls, RO advisor confirmations, and no-show recovery calls.
Multi-rooftop rollups
One dashboard across every store, brand, and department. Compare rooftops apples-to-apples.
OEM-friendly reporting
Reporting formats your GM, your OEM rep, and your compliance team all recognize.
How CallGrade Automotive works
Connect Phones
Integrate with your existing dealership phone system, dialer, or CRM.
AI Grades
Calls scored against automotive standards - greeting, discovery, appointment ask, follow-up.
Store Dashboard
Per-agent, per-rooftop, per-department scoring in real time.
Agent Coaching
Auto-generated coaching plans your BDC director can walk into every huddle with.
Appointments Grow
Higher appointment set rates, higher show rates, more units and ROs on the calendar.
What dealership operators are saying
"We used to spot-check maybe five calls a week. Now every single call gets graded and my BDC agents know within minutes what they missed. Our appointment set rate is up materially since we rolled it out."
"The coaching plans are what sold me. My managers walk into every 1:1 knowing exactly what to work on. We've cut new-hire ramp from three months to about six weeks."
"The quality across our three stores is finally consistent. Same standards, same scoring, same coaching - and the leaderboard has made the reps competitive in the best way possible."
Automotive pricing
Built per rooftop. Scale up as you add stores.
Free Trial
No credit card required
Grade real dealership calls before you commit.
- Up to 25 calls graded (BDC, sales floor, or service)
- Automotive-specific scoring rubrics
- Manual upload from your phone system or CRM
- Per-call AI feedback and coaching notes
Single Rooftop
One store, one dashboard
For single-rooftop dealers running their own BDC and sales floor.
- Phone system, CRM, and DMS integration
- Automatic BDC, sales, and service call grading
- Store dashboard, leaderboard, and daily recaps
- AI coaching plans for BDC agents and reps
- Up to 10 seats and 25,000 calls per month
Multi-Rooftop Group
Starting price, scales per rooftop
For dealer groups running multiple stores, brands, and departments.
- Everything in Single Rooftop
- Group-level dashboard across every rooftop
- Rooftop, brand, and department rollups
- OEM-friendly reporting formats
- Dedicated onboarding and rooftop-level coaching
Per-rooftop pricing. Seats and call volume can be expanded on any plan. All plans include automotive-specific scoring rubrics for BDC, sales, and service.
Common questions
Does it work with our dealer phone system?
Yes - we integrate with the phone systems, CRMs, and DMS platforms most dealerships already run. If your stack is unusual, ask us on a demo.
Can we score service calls separately from sales?
Absolutely. Different departments get different scoring rubrics - service drive is not sales floor.
We're a multi-store group. Can we compare rooftops?
That's exactly what the group dashboard is for. Roll up by store, brand, department, or agent.
How long to get live across a store?
Most stores are grading real calls within a week of connecting phones. Free trial gets you the first 25 calls today.
See it running on your store
Book a demo and we'll walk you through CallGrade Automotive against real dealership call examples.